7 bizarre homebuyer incentives: cocktails, cookies, cars and more

Mood of the Market

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

As the real estate market declined in recent years, the age-old practice of sellers marketing their homes as coming with buyer incentives was elevated from an occasional practice to a true art.

Savvy sellers and their agents created win-win strategies for differentiating their listings in a crowded market by throwing uber-desirable perks into the deal.