Trulia revamps real estate broker offerings

Faster. Better. Together.
Inman Connect San Francisco, Jul 16-20, 2018

Real estate search company Trulia is retooling some of its marketing offerings for real estate professionals in what the company says is a "major investment" in the interests of brokers. "As a company we've always been focused on all levels of the real estate ecosystem," including consumers, agents, brokers and multiple listings services, Pete Flint, Trulia's CEO and co-founder, told Inman News. But since the beginning of the year, the company has been shifting its focus to brokers, Flint said. "Our goal here is to improve our commitment to the real estate industry and make brokers successful, and how we're doing that is ensuring we're delivering a large number of high-quality leads to our brokers and improving data accuracy on Trulia itself," he said. In a letter to brokers posted on Trulia's blog today, Flint said that, for the past few months, he and a team of senior executives had traveled across the country meeting with franchisors, regional brok...