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WellcomeMat awarded video patent

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After a five-year application process, online video publishing and distribution platform WellcomeMat has been awarded a U.S. patent for the process it uses to chapter videos -- a technique the company expects will revolutionize the way consumers find, watch and share videos.Streaming video is often touted as an ideal medium for marketing homes for sale. But few real estate listing portals are set up to take full advantage of it, said WellcomeMat co-founder Christian Sterner.Of the major third-party listing portals, Sterner said Realtor.com is the only one he is aware of that's set up to accept video and serve it up to consumers. Other sites offer "virtual tours" that are built using still photos, he noted."If you talk to consumers and industry pros, the No. 1 complaint with video as a marketing tool is that (viewers) are not able to find, or return to specific portions of videos that interest them," Sterner said.Streaming video has become ubiquitous since YouTube la...