6 tools for recruiting Gen Y agents

ERA study looks at demographic challenges facing real estate brokerage industry

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When real estate professionals think about demographics, they’re often focused on the impact that aging baby boomers will have on housing markets as they retire.

The "baby bust" generation coming up behind the boomers — "Generation X," those born from the mid-1960s to early 1980s — is nowhere near as big. Many are counting on Generation Y to fuel demand for homes.