AgentTechnology

Neighborhood social networking site taking off

Launched in October, Nextdoor is up and running in more than 2,000 communities

David Milliron lives in Avondale Estates, a small, historic city about seven miles east of downtown Atlanta. Never heard of it? Well, you should have, because Avondale Estates is home to the very first Waffle House, a restaurant chain very important to early morning Southern society, where folks meet up for hot waffles, coffee and who knows what else all the while exchanging gossip and important local news. Milliron, who had been an Avondale Estates council commissioner, was looking for a more modern and efficient way for citizens of his community to exchange information and came upon Nextdoor.com, a free platform that enables neighbors to create private social networks for their neighborhoods. "Nextdoor has worked out beautifully," Milliron said. "We have over one-third of our city already participating. Although I was involved early on, it has taken roots and no longer do I have to be the one. Organizations are posting; real estate agents are posting; people...