5 steps to building a worthy CMA

Done right, CMA greases the rest of the sales process

The comparative market analysis, or CMA, is an essential instrument in a broker’s toolbox. Whether you are working with sellers to list a property, or helping a buyer make an offer on a property, knowing how to create an effective CMA is paramount.

I had the pleasure of being schooled by one of the most ferociously awesome principal brokers of all time. New brokers in her office were not allowed to go willy-nilly about town. No way!