BrokerageIndustry News

Houston brokers swap franchise affiliations

Prudential, Better Homes and Gardens Real Estate vie for market share

Two brokerages operating in the greater Houston market have swapped franchise affiliations, with the Better Homes and Gardens Real Estate network boosting its total agent count at the expense of the Prudential Real Estate franchise network.Anderson Properties, which affiliated with Better Homes and Gardens Real Estate in March 2010, has merged its operations with Alvin, Texas-based Prudential Reyes-Planka Realtors. The combined 202-agent firm will operate as Prudential Anderson Properties, with 10 offices in the greater Houston area, Austin and Lubbock.The deal was announced June 15 by Prudential Real Estate franchise network owner BRER Affiliates Inc., a Brookfield Residential Property Services company. Brookfield RPS acquired Prudential Real Estate and Relocation Services last year for $110 million.Prudential Anderson Properties broker-owner Mike Huff told Inman News that he's been "very growth oriented" since purchasing the company seven years ago. The company has more tha...