Most agents investing in IDX websites

Survey finds listing sites cost about $75 a month on average

More than 6 in 10 agents have their own IDX websites featuring listings feeds from their multiple listing system (MLS), but only one in four pay for advertisements on national, third-party listing sites, according to a survey of 2,000 real estate agents by ActiveRain, a social media and blogging site for real estate professionals.

Agents are also investing heavily in marketing applications and tools that help them create comparative market analyses (CMAs) for clients, and in customer relationship management (CRM) software that helps them manage leads.