Will NAR govern .realtor sites with a heavy hand?

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Dive into the latest Technology affecting RE, July 17, 2018

That the National Association of Realtors would spend more than $500,000 in the hopes of obtaining the right to create and manage a trio of new top-level domains — .Realtor, .realestate and .homes — might seem like a sure-fire, "no-brainer" investment.

"Realtors are already the most trusted, valued sources for real estate-related information, and we believe that the .Realtor domain would extend that trust online," NAR said last month in announcing that it had applied to the Internet Corporation for Assigned Names and Numbers (ICANN) to create and manage several new alternatives to the ".com" top-level domain commonly employed by businesses today.