Industry NewsTechnology

Stay top of mind with past real estate clients

E-newsletter can position agent as local expert

Real estate brokers, agents and Realtors work hard for their money. They probably would work even harder if they could cut down on all the paperwork and marketing that has to be done just to stay ahead of the competition. Paperwork is a necessity of the business -- a lot of it is due to regulations. Marketing is a different issue entirely. How much or how little a broker does is entirely up to him or her. There's a lot of work to marketing, which is why many in the real estate industry outsource this part of the business to customer relationship managers and use contact management systems. There are dominant players in the customer relationship management (CRM) business, and there are smaller, niche players. I'm sure they all are useful, or these companies wouldn't be in business today. But one company in the scrum recently caught my eye because of an innovative add-on that's accessible to all its clients for free. No cost is always good in my eyes. However, for people in t...