Keep your 'friends' close

Perspective: Collaborating with the Realtor.com, Trulia and Zillow triad

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Limited seating available for ICSF Hacker Connect, July 17

As a consumer, I love Amazon. I do not consider it a callous middleman doing something evil to me. Just the opposite. Amazon delivers for free very quickly what I want — from paper towels to e-books and much more — at a fair price without taxes.

As a digital publisher, I kinda like Amazon (notice not love) because it delivers customers for my e-books. But the e-commerce giant gives me half a customer, meaning I do not get the customer data, and Amazon takes about 50 percent of what the reader buys.