Real estate portal is now offering media outlets the ability to integrate into their existing site at no charge.

Real estate portal is now offering media outlets the ability to integrate into their existing site at no charge. 

The newly launched "Powered by" platform allows partner media outlets’ Web visitors to search 4 million listings, including nearly 20,000 rental listings from, right from the outlet’s website. and are divisions of Norfolk, Va.-based marketing and publishing company Dominion Enterprises.

The platform is co-branded to match the media outlet’s site, and allows the outlet to make edits and control the overall appearance of the page. controls the display of listings, however, "to ensure content displays accurately and represents the listing broker and agent fairly by applying the same data quality assurance process used on," the company said in an announcement.

Media partners will also be able to incorporate their display advertising networks, allowing them to generate revenue on a site hosted by, the company said. has already signed up its first media outlet: Landmark Community Newspapers LLC, a nationwide media company with more than 50 publications across the country. The platform has already been implemented. For example, when a user clicks on "" on the home page of Landmark publication the Canyon Courier in Evergreen, Colo., the user is redirected to

Screen shot of integration into Canyon Courier website. is not only targeting newspapers, however, said spokeswoman Sydney Weaver-Bey.

"The media outlets that are a target audience for the platform are essentially local to national consumer destinations sites that we think will add value to our local agent and broker customers while providing the media outlet an industry-leading content channel that helps strengthen their market position," Weaver-Bey told Inman News. competitors Zillow, Trulia and also power real estate listing searches on other websites.

Visitors hunting for homes on MSN Real Estate see framed results from, and operator Move Inc. syndicates listings to AOL Real Estate through ListHub, a listing aggregator Move acquired in 2010.

Zillow powers for-sale listings on Yahoo Real Estate and sells ads that feature real estate agents and brokers on both sites.

Trulia serves up listings, market data and lead forms for real estate agents on the real estate section of CNNMoney.

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