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Homes.com powering listings for media outlets

Tool lets partners incorporate their own display ad networks

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Real estate portal Homes.com is now offering media outlets the ability to integrate Homes.com into their existing site at no charge.  The newly launched "Powered by Homes.com" platform allows partner media outlets' Web visitors to search 4 million listings, including nearly 20,000 rental listings from ForRent.com, right from the outlet's website. Homes.com and ForRent.com are divisions of Norfolk, Va.-based marketing and publishing company Dominion Enterprises. The platform is co-branded to match the media outlet's site, and allows the outlet to make edits and control the overall appearance of the page. Homes.com controls the display of listings, however, "to ensure content displays accurately and represents the listing broker and agent fairly by applying the same data quality assurance process used on Homes.com," the company said in an announcement. Media partners will also be able to incorporate their display advertising networks, allowing them to generate revenu...