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HelloFax launches free e-signature service

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Electronic fax company HelloFax Inc. has launched HelloSign, a free digital signature service that allows users to edit, sign, request signatures for and manage documents. A San Francisco-based startup with fewer than 10 employees, HelloSign is competing with e-signature giants like DocuSign, which claims 20 million users; Adobe EchoSign; and paperless transaction management company DotLoop. The ability to sign documents electronically can simplify a transaction-heavy industry like real estate immensely, said Joseph Walla, CEO of HelloSign and HelloFax. HelloFax, which launched in 2010, was inspired to develop a stand-alone e-signature service in order to help agents bypass the tedious print-sign-scan routine that accompanies paper-based transactions, Walla said. Although consumers have been using e-signatures for years to authorize purchases at grocery stores, shopping malls and other venues, Walla said most don't realize that digital signatures are legally binding under the p...