Industry NewsNews Brief

Grow your online community — and your business

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I recently attended the annual Enterprise Network conference hosted by Active Website. The conference is a private event and this year's theme was cultivating a new breed of agents. Jennifer Sable Lopez, community manager at SEOmoz, gave an informative presentation about developing a community through blogging, social media and content marketing. The material had some real take-home value for real estate pros. As the community manager for SEOmoz, Jennifer is often the first point of contact. She understands the importance of leveraging your online community to increase business. SEOmoz is a successful search engine optimization community that provides tools, education, consulting and other resources. The following is my Q-and-A with Lopez: Q: Talk about your roll as community manager at SEOmoz A: As the community manager at SEOmoz, my role is to not only build and nurture the community, but to also understand and be the voice of the community internally. When ...