Shorewest Realtors promotes new website on TV

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Brookfield, Wis.-based Shorewest Realtors is promoting its recently redesigned website with a TV ad campaign that references "the Yodeler," a character that helped Shorewest change its name from Wauwatosa Realty 15 years ago.  "We knew we wanted to launch the website in a big way and decided it was time to be back on TV," said Joseph Horning, president of Shorewest, in a statement. Shorewest went back to Tom Dixon, the creative director behind the original Yodeler commercial, to produce the new ads. Sean Sweeney as "the Yodeler" in the original ad campaign."The Yodeler," Sean Sweeney, and his demonstrative face, is back in the new campaign, but there's no yodeling this time. The commercials feature Sweeney having difficulty obtaining service at an airport ticket counter and a doctor's office, because the people who are supposed to help him are too busy hunting for homes on the Internet. A 30-second spot from Shorewest Realtors' new TV a...