Industry NewsNews Brief

Real estate should embrace ‘the visual Web’

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Responsive design and the visual Web are two trends gaining traction on the Web. They are vastly different approaches, but both of these styles are having an effect on our desktop and mobile strategies. The visual Web is characterized by big, beautiful imagery that features a contemporary layout. Platforms such as Pinterest and Instagram have been a catalyst for the movement. "Images and video are becoming an increasingly important part of what we consume online," says Richard MacManus, founder and editor in chief of ReadWriteWeb, writing about "The Rise of Beautiful Apps." Although not always executed properly, photography has always been a staple of real estate marketing. The visual Web is a trend that the industry can leverage. Photography -- or better yet, amazing photography -- is a wonderful way to showcase communities, neighborhoods and homes. Many websites emphasize stunning imagery while incorporating the sitemap around the visual experience. ...