Responsive design and the visual Web are two trends gaining traction on the Web. They are vastly different approaches, but both of these styles are having an effect on our desktop and mobile strategies.

The visual Web is characterized by big, beautiful imagery that features a contemporary layout. Platforms such as Pinterest and Instagram have been a catalyst for the movement. "Images and video are becoming an increasingly important part of what we consume online," says Richard MacManus, founder and editor in chief of ReadWriteWeb, writing about "The Rise of Beautiful Apps."

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