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Commentary: Tesla's unique marketing strategy offers lessons for real estate

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Limited seating available for ICSF Hacker Connect, July 17

It was just another Sunday afternoon in Oregon. Stepping indoors to get out of the whipping wind and rain, I shook off my jacket and pulled back my hood. What I saw stopped me in my tracks.

Indoors, just across the hall from the Apple Store and The Body Shop, stood a car dealership.