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Commentary: Tesla's unique marketing strategy offers lessons for real estate

By JOEL BURSLEMIt was just another Sunday afternoon in Oregon. Stepping indoors to get out of the whipping wind and rain, I shook off my jacket and pulled back my hood. What I saw stopped me in my tracks. Indoors, just across the hall from the Apple Store and The Body Shop, stood a car dealership. Electric revolution The Tesla S starts rolling out to customers this fall. Its 416 horsepower pushes it from zero to 60 in 4.4 seconds, which is faster than a BMW M5. It has a top speed of 130 miles per hour. The Tesla S is sporty. Sleek. Sexy.   Oh, did I mention that the Tesla S runs on electricity? The first generation of electric vehicles were slow, boxy and, let's face it, ugly. The Tesla S breaks all the preconceptions around EVs. Such a unique automobile demands a unique marketing strategy, which is why Tesla decided to forgo the traditional sales model of car dealerships and car salesmen and focus on putting their retail locations in high...