BrokerageIndustry News

Social media lets brokers get proactive about recruiting

Once prospects are identified, vet them closely

ORLANDO, Fla. -- With housing markets on the mend, competition for top agents is heating up, and real estate brokers should be using social media sites like LinkedIn to proactively target agents they want to recruit instead of posting a help wanted ad and waiting passively for responses to come in.That's the advice former headhunter Daniel AbramsonĀ had for real estate brokers attending the National Association of Realtors' annual Realtors Conference and Expo in Orlando today.But identifying good prospects is only half of the equation, said Abramson, the president and founder of training and coaching firm StaffDynamics. In-depth interviews are needed to determine who's got the right combination of people skills and determination to succeed.Social networking "is only a vehicle for bringing in people. You still have to interview them," Abramson said. If you don't know how to ask the right questions, you won't get a true sense of a person's capabilities, or whether they are a go...