Social media lets brokers get proactive about recruiting

Once prospects are identified, vet them closely

ORLANDO, Fla. — With housing markets on the mend, competition for top agents is heating up, and real estate brokers should be using social media sites like LinkedIn to proactively target agents they want to recruit instead of posting a help wanted ad and waiting passively for responses to come in.

That’s the advice former headhunter Daniel Abramson