Industry NewsNews Brief

Other agents’ tired marketing pitches make it easy to stand out

Realtor Notebook

The end of the year is a great time to spiff up your websites and marketing materials, because things can get very busy in the beginning of the year. After taking inventory of my personal online marketing, I decided that it's probably doing me more harm than good. Other than some minor tweaks, I have not really changed my personal marketing -- "branding," as some call it -- since 2006. And it was not all that great to begin with. I started by writing a list of ideas that I want to emphasize. When I finished, I got on the Internet and started looking at how other agents market their services. I was looking for inspiration and ideas. Here is a gem I found on one agent's website: "I have more local websites than any other agent to feature your home for sale." That agent has me beat. Does this agent really believe in her own marketing? Do sellers work with her because of this? Does featuring a home on any website -- even one with a lot of traffic -- sell it faster?...