Other agents' tired marketing pitches make it easy to stand out

Realtor Notebook

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The end of the year is a great time to spiff up your websites and marketing materials, because things can get very busy in the beginning of the year.

After taking inventory of my personal online marketing, I decided that it’s probably doing me more harm than good. Other than some minor tweaks, I have not really changed my personal marketing — "branding," as some call it — since 2006. And it was not all that great to begin with.