Industry NewsNews Brief

Honest marketing proposals get listings

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Journey back with me to those first few months after becoming a bona fide real estate agent: You had a desk full of brand-new file folders, a shiny name badge, and a go-get'em attitude that just wouldn't quit! If you were anything like me, you'd also invested in a full-grain leather briefcase and some hoity-toity shoes, too. Fake it till you make it, right? Right! Until the new excitement wears off and you find yourself shrinking in the back row of the office meeting and thinking please don't call on me! Oh, those office meetings. What I once lived for, I began to dread as week after week agents announced new listings, buyer needs and recent closings. And week after week, I had to say, "Skip," when it was my turn to talk. In my mind, "skip" sounded a lot like "I'm a big loser!" After four weeks of "losing," I wasn't having any more of it. I got on my telephone and cold-called every builder in the Yellow Pages. Did they have any unsold proper...