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Zillow’s ‘social CEO’ sounds off on Twitter, company’s future

Real Estate Connect speaker profile: Spencer Rascoff

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Zillow CEO Spencer Rascoff has had quite a year.Zillow signed agreements in 2012 to acquire four companies (RentJuice, Buyfolio, Mortech and Hotpads) and at the end of the third quarter had 508 full-time employees, up 54 percent from a year ago. The nation's most-visited real estate website also boosted the number of "Premier Agent" advertising subscribers by 80 percent (to 26,703 as of Sept. 30), unleashed a free online foreclosure database, and launched its first national TV ad campaign. To help fuel this growth, last year Zillow pulled off a $75.7 million initial public offering -- helping bring back the market for IPOs in the process. The company recently raised another $156.7 million in a follow-on offering that closed Sept. 24.Rascoff, 36, was named to Fortune Magazine's "40 hottest rising business stars under 40." He's been called a "social CEO." He writes a blog, contributes to LinkedIn's "influencer" program, and Tweets frequently.  ...