Industry NewsNews Brief

Technology can’t replace Realtor boots on the ground

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Real Estate has gone the way of technology. What Realtor can function nowadays without their smart phone or iPad? Do you even remember the days before GPS? (I do. And I apologize to everyone who rode in my car.) But there is one thing that the apps of today cannot replace: your brain. Which begs the question: Are you using your brain while you work, or are you running on autopilot? Are you engaged in your business? It matters. Take a real estate tour, for example. Every area has one. Whether organized through your local MLS or through your brokerage, a tour of new listings has long been the bread and butter of a Realtor's life.  Attendance has tapered off in many cities, however, as Realtors turn to virtual tours and Google Earth in lieu of actually driving across town to view a property. Realtors who are touring listings are often lured in by drawings, Starbucks coupons, free meals, and lottery scratcher tickets, among other things. Sad, huh? But oh so true. If this sounds fam...