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Coldwell Banker launches ‘Blue Carpet’ awards show ad campaign

Franchisor seeking to reach clients before spring buying season

Coldwell Banker Real Estate says it's accelerating its national media buy to take advantage of the housing market recovery and reach potential buyers and sellers before the start of the spring homebuying season. The franchisor is rolling out a "Blue Carpet" ad campaign that will air on NBC, CBS and ABC, highlighted by spots during the year's premiere movie, television and music awards events. The campaign, a continuation of the "Value of a Home" theme launched last year, will run TV commercials Sunday during the Golden Globes on NBC, on Feb. 10 during the Grammy Awards on CBS, Feb. 24 during the Oscars on ABC, and Sept. 22 during the Emmys on ABC.Those award shows reached nearly 110 million viewers in 2012, the company said.As the housing market continues to recover, consumer confidence is rising but inventory levels are low in many markets, said Michael Fischer, chief marketing officer of Coldwell Banker Real Estate.  "By accelerating our national media b...