Coldwell Banker launches 'Blue Carpet' awards show ad campaign

Franchisor seeking to reach clients before spring buying season

Coldwell Banker Real Estate says it’s accelerating its national media buy to take advantage of the housing market recovery and reach potential buyers and sellers before the start of the spring homebuying season.

The franchisor is rolling out a "Blue Carpet" ad campaign that will air on NBC, CBS and ABC, highlighted by spots during the year’s premiere movie, television and music awards events.