BrokerageIndustry News

Edina Realty invests in new iPad app

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NEW YORK -- Minnesota-based Edina Realty has released a new iPad app that allows users to compare photos of different properties side by side, conduct geolocation-enabled searches, and display listing details using augmented reality. The consumer-facing app, built by mobile app developer MobileRealtyApps.com LLC, allows users to search for properties listed by Edina Realty agents and those in the multiple listing services Edina Realty is a member of. "We are always reviewing online tools and mobile applications to ensure that we're not just keeping up -- we're staying ahead of the marketplace," said Bob Peltier, president and CEO of Edina Realty, in a statement. Edina Realty, a HomeServices of America subsidiary, made waves in May when it stopped syndicating listings to Realtor.com. Peltier said the move was partly an attempt to capture a greater share of traffic to local real estate websites. To do that, he said, Edina Realty would invest in its own website and technology ...