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3 mobile mistakes to avoid

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Real Estate Connect is always a whirlwind and a fantastic event jam-packed with content, conversation and inspiration. Last week in New York City, I had the pleasure to participate on a technology-focused panel moderated by Brian Boero, co-founder of 1000watt Consulting. The panel was entitled "How 4 brokerage technologists buy, build or license their way to digital innovation." It was an intriguing conversation that examined a variety of topics such as mobile, cloud computing and software development. We even explored the concept of merging marketing and technology departments, which is a positive trend unfolding in the real estate industry these days. However, there was one question and topic that truly resonated with me: "What technology mistakes do you hope your competitors keep making in 2013?" My answer, of course, was mobile and the strategic mistakes that many brokers inadvertently make. I continued to ponder the question for the remainder o...