Realogy franchisor shows how social is done

Better Homes and Gardens Real Estate is focus of case study for marketing students

Better Homes and Gardens Real Estate’s use of social media marketing as both business-to-business (B2B) and business-to-consumer (B2C) strategies is the focus of a case study developed by the Richard Ivey School of Business at The University of Western Ontario.

Since launching in 2008, the Realogy Holdings Corp. franchisor has signed up brokerages representing more than 8,000 sales associates in 26 states and Canada. President and CEO Sherry Chris attributes Better Homes and Gardens Real Estate’s success "in large part to the company’s strategic and mindful approach to targeting both consumers and the real estate industry as a whole."