Industry NewsMarketing

HomeZada offers agent marketing tool through Re/Max

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Franchisor Re/Max LLC has accepted HomeZada as an "approved supplier," allowing the startup to offer its new agent marketing tool to 90,000 agents through Re/Max's approved marketplace.HomeZada, which launched in 2012 with paid and free versions targeted at consumers, and began marketing its services to real estate agents as a closing gift and marketing tool earlier this month. HomeZada's online platform helps homeowners manage property maintenance, inventory household items and keep track of home-related documents. The agent-focused HomeZada product -- HomeZada Professional -- allows agents to create their own personalized branding ad on the platform, which is displayed for one year whenever their clients log in to HomeZada to manage their homes. The online ad is aimed at building an ongoing presence with the homeowner. With an initial minimum purchase of three gifts, agents can provide clients with one year of access to the custom-branded premium version ...