Franchisor Re/Max LLC has accepted HomeZada as an "approved supplier," allowing the startup to offer its new agent marketing tool to 90,000 agents through Re/Max’s approved marketplace.

HomeZada, which launched in 2012 with paid and free versions targeted at consumers, and began marketing its services to real estate agents as a closing gift and marketing tool earlier this month. HomeZada’s online platform helps homeowners manage property maintenance, inventory household items and keep track of home-related documents.

The agent-focused HomeZada product — HomeZada Professional — allows agents to create their own personalized branding ad on the platform, which is displayed for one year whenever their clients log in to HomeZada to manage their homes. The online ad is aimed at building an ongoing presence with the homeowner.

With an initial minimum purchase of three gifts, agents can provide clients with one year of access to the custom-branded premium version of the tool for $40 per client. Also included are access to iOS and Android mobile apps, a cloud-based shared calendar and the ability to monitor multiple homes.

Screen shot of agent-branded HomeZada service.

"We need to provide value beyond the sale to our homeowner clients," said Mike Reagan, senior vice president of business alliances at Re/Max, in a statement. "This allows agents to combine a valuable, long lasting gift that helps manage a home and provides online branding visibility on a daily basis after the sale."

Currently, Re/Max’s "Approved Supplier Program" features about 150 vendors, who offer their services to Re/Max agents, some at a discount.

Acceptance into the program "is validation of our HomeZada Professional solution for companies interested in building deeper relationships with homeowners," said Elizabeth Dodson, the company’s chief customer officer, in a statement.

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