Capitalizing on 'stealth lodging' niche

Connecting homeowners with people seeking short-term rentals is a $2.5B industry

After Todd Hunter and his partner acquired a West Hollywood, Calif., property with a guest house in the back, they had to decide what to do with the extra living space.

The most obvious choice was to turn it into a rental, but a neighbor mentioned Corporate Housing by Owner, a website that connects private homeowners with people seeking short-term rentals such as traveling executives or actors.