Phoenix-based real estate franchisor Realty Executives International Inc.’s new website features new consumer search tools and a backend system that weds the firm’s customer relationship management and marketing tools into one platform.

The new site, which features a map-based custom search tool and a search box that automatically completes search terms, responds to certain consumer inputs like home value inquiries or property detail requests, and auto-fills contacts into a Realty Executives International agent’s customer relationship management (CRM) program.

"It takes the responsibility off an agent," said Todd Sumney, vice president of marketing at Realty Executives International. With contacts automatically uploaded into the firm’s CRM system, agents can then decide whether to set them up for listing alerts or other marketing messages, Sumney said.

Screen shot of Realty Executives International’s new website.

The new website and backend platform also remain consistent across individual agent websites, brokers’ and the company-wide Realty Executives International site.

Brokers and agents can also feature their properties on their local sites, Sumney said, while accessing the firm’s backend system, which brings together all their leads and marketing tools in one place.

Realty Executives International has 404 franchised offices in all 50 states of the U.S. and approximately 10,000 agents in 500 offices worldwide in 26 countries including Australia, Bahrain, Belize, Canada, Israel, Spain, Turkey and Lebanon.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription