Don't even think about winging 'The Talk'

Pricing listings is all about research and preparation

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The sale of any home invariably comes down the root of all evil: money. While the right ZIP code and a litany of add-ons and green features can help sell a house, the price is the bottom line.

Considering how vital pricing is to the sale of a listing, I wonder: Do you use a pricing strategy? Or do you go with your gut?