Industry NewsNews Brief

Don’t even think about winging ‘The Talk’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The sale of any home invariably comes down the root of all evil: money. While the right ZIP code and a litany of add-ons and green features can help sell a house, the price is the bottom line. Considering how vital pricing is to the sale of a listing, I wonder: Do you use a pricing strategy? Or do you go with your gut?I'd like to brag for a moment: I have an uncanny feel for market value. We can drive through this town and while you point at houses, I can call out the numbers. Nine times out of ten, I'm right on the money. I chalk it up to years of experience, building knowledge, and female intuition.You believe that? C'mon now. While it's true that I have a knack for the numbers, it's all about my research and preparation. PreparationPricing strategies begin long before any client shows up. Knowing your local market is the single most important tool in your possession.Take a long to short view of your sales area. Start at the county level, and then divide the geography up into North...