There’s more to agents than listings, photos, phone numbers and email addresses. There’s also completed deals.

A new feature on Trulia ties registered agents to the homes they’ve helped consumers buy or sell. Consumers can scroll through an agent’s profile page on Trulia and see transactions they’ve been involved in.

Where applicable, agents’ names and contact info will also show up on the "price history" section of property detail pages — whether a home is currently for sale or not.



Matt Holder, a product manager at Trulia, explains some of the feature’s inspiration and shares screenshots of how it looks on the site.

Registered agents can "claim" their role in deals past — even sales that closed 20 or more years ago — said Matt Holder, a product manager at Trulia. Going forward, closed transactions will automatically populate a "sold" slider on agents’ profile pages, he said.

Past deals will become "verified" when the corresponding agent who represented the other side of the deal acknowledges the other agent’s claim. Regardless of whether the other agent responds to the approval, the property will show up on the agent’s profile.

A "verified" deal, however, will help an agent rank higher in Trulia’s local agent directory, which some consumers use to shop for agents, Holder said. The rankings also take into account the total number of deals claimed and other factors, he said.

Registration is free and Trulia — the second-most visited U.S. listing portal — currently has about 400,000 agents who are active, registered site users, Holder said.

One impetus for the new feature was to give buyer’s agents some added clout on their profile pages via the properties they’ve helped close on. If they weren’t representing homes for sale, buyer’s agents, unlike listing agents, previously had no properties or deals associated with their profiles on the site, Holder said.

In addition to allowing agents to claim properties they’ve helped buy or sell, Trulia is also experimenting with letting agents attach comments about the deal to the properties they claim. The feature is currently in beta, Holder said — agents can make comments, but the portal is not publishing them at the moment.

(Last month, brokerage Redfin began publishing "Offer Insights" providing buyers and sellers with insight into the negotiations that take place when the firm’s clients submit offers to buy a home.)

Trulia today also announced a new profile feature that allows agents to see who has viewed their profile, along with splits that show how many viewers looked a profile in the last few days and for the lifetime of the profile. Those registered on Trulia, including consumers, show up in the profile view identified as homebuyer, seller or real estate pro along with the city their profile says they’re in. Unregistered users show up as "Trulia User."

Screen shot of the profile view feature on an agent’s Trulia profile page.

The profile views show up as a list in descending order of when they occurred and include what city users have conducted home searches in and which types of properties they’ve looked at.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription