BrokerageIndustry News

NYC brokerage gets behind same-sex marriage

Bond New York incorporates cause into firm's logo

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Anyone on Facebook in the last few days has likely seen the pink-and-red logo that many people are setting as their profile images this week in support of gay marriage, the subject of two cases the U.S. Supreme Court is currently hearing. Bond New York, which claims to be the largest independently-owned brokerage in New York City with 500 agents and staff, has incorporated features of the Human Rights Campaign logo that's come to represent support of gay marriage into its own branding. Original Bond New York logo The firm often cycles through different logos on its website, much the way Google does on its homepage. This logo, signifying support of gay marriage, has special meaning for the firm's co-founder Noah Freedman, he told The Real Deal. Freedman decided to use the logo to signify his support of his gay father, he told the New York City-focused real estate publication. In November last year, other real estate pros made a statement in support of gay marria...