Marnie Blanco, who led real estate franchisor Re/Max Inc.’s broker- and agent-facing technology initiatives for close to 10 years, is joining paperless real estate transaction management firm dotloop to help the start-up build relationships with brokers.

Blanco left Re/Max in December for a position with a telecommunications company, but wanted to get back to real estate, she said. She joins dotloop on Monday as executive director of strategic accounts where she will help steer the company’s products toward broker needs and work to encourage more brokers to use dotloop.
[fliqz id=”cf9bffc5b955449ab292d08854dd2577″]

Marnie Blanco talks about her new position with dotloop.
Cincinnati-based dotloop wanted to beef up its relationships with brokers, so it brought Blanco on board, said Austin Allison, CEO of dotloop. “Marnie brings expertise and experience about how brokers work,” he said.

Currently, 16 percent of Re/Max agents use the dotloop platform, Blanco said. She’s looking to boost that share, to match, for example, the 75 percent dotloop adoption rate among Keller Williams Realty’s agents.

In May 2012, dotloop, which was founded in 2009, had 35 to 40 employees. Now, Allison said, it has 105 employees in its headquarters in Cincinnati, a relatively new office in San Francisco and now Denver, where Blanco lives and the company expects to open an office.

In December, the firm announced it had signed up five state associations on its platform. It now works with six: Arizona, Delaware, Georgia, Massachusetts, New Hampshire and Vermont. Also last year, dotloop hired Move Inc. vet Chad Humphrey to head up its industry relations efforts.


Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription