When 24-year-old Michael Burgess first became a real estate agent, he drove around the streets of Fort Lauderdale, Fla. to see how other agents were advertising their listings to passersby. He wasn’t impressed. Nearly all the for-sale signs Burgess (@RealtyFTL) saw seemed to cleave to a staid model that had just three features, he said: A head shot from 1996, the words "for sale," and a phone number. Sensing an opportunity to set himself apart from other agents, Burgess resolved to create signage that would turn heads and never elicit yawns, he said. “If I wanted to get noticed and have a chance at a successful real estate career, I needed to do something differently," Burgess said in an email. "I wanted to reflect a personality, a feel that real estate could be enjoyable and fun!" One of his latest signs, the winner of last week’s #madREskillz contest, represents an audacious attempt to execute on that strategy. “I'm the only form of love you can buy legally...
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