“Brokers don’t have a clue. …”

That’s the sentiment expressed in the comments in Brian’s post on the new home search app from Chase.

The idea is that brokers don’t pay attention to where their listings are syndicated, even though they have plenty of tools to do just that, and then complain when they show up somewhere unexpected.

I don’t buy it. That thinking just doesn’t sit well with me.

See, we work with lots of really smart brokers here at 1000watt. People who work hard, day in, day out, to do right by their clients and their listings. People who get the Web. Smart people who make smart business decisions and who are conscious of all the trade-offs involved.

So I was happy to hear from the folks at ListHub last week, who reached out to me to preview a new report (PDF link) that they are releasing today in conjunction with NAR’s Midyear conference.

The findings, which were compiled from a survey of more than 200 broker-owners and principal brokers, are pretty resounding:

  • 83 percent were aware that they had subscribed to all of the publisher websites available in the ListHub network (There are about 500 publishers in the ListHub network: big sites like Trulia and Zillow and lots of smaller ones like Vast).
  • 90 percent want maximum exposure for their listings.
  • 85 percent want maximum exposure for their clients.

Bottom line? Brokers do have a clue.

Now, of course, the majority of respondents wanted publishers to follow broker rules on listings management, and most want reports on how their listings were fairing online. This only make sense.

But, suffice it to say, they all see exposure of their listings as a good thing.

I call these folks the silent majority. They are mostly the people too busy selling real estate to get into online flame wars about the pros and cons of listing syndication. They just want to get a home sold. But the problem is, they are largely drowned out by the puff and bluster put out by a vocal minority of listing syndication alarmists.

Thankfully, ListHub has given these people a voice. (Granted, they have much to gain from promoting this point of view.)

But here’s the thing: We should all be striving for Marc’s vision of listings ubiquity.

Because as the world moves rapidly towards a mobile, interconnected Internet of Things, and the long, slow demise of IDX and listing search on brokers websites accelerates, it’ll be the silent many that will ultimately be proved prophetic.

Joel Burslem is with 1000watt, a marketing, design and strategy firm focused on real estate. Reposted with permission from 1000watt blog.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription