How brokers are charting a course to the paperless future

Insights from large, medium and small firms on boosting agent adoption

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Brokerages are finding they need the right technology and training to bring their agents squarely into the mobile, paperless future, and leaders with several brokerages -- large, medium and small -- have shared with Inman News some insights they've gained into challenges surrounding agent adoption. Keys to agent adoption include picking an easy-to-use collaborative transaction management platform and employing the most effective training and persuasion strategies, leaders with Long & Foster Real Estate, Pacific Union International, Paragon Real Estate and Berkeley Hills Realty say. "The simplicity of the system (you're bringing on board) is important," said Cindy Ariosa, a regional vice president who manages 40 offices and close to 3,000 agents for Long & Foster. According to Real Trends data, Long & Foster is the third-largest brokerage in the U.S. based on 2012 closed transactions. Ariosa said Long & Foster built a proprietary transaction management platform...