Technology

How brokers are charting a course to the paperless future

Insights from large, medium and small firms on boosting agent adoption

Brokerages are finding they need the right technology and training to bring their agents squarely into the mobile, paperless future, and leaders with several brokerages -- large, medium and small -- have shared with Inman News some insights they've gained into challenges surrounding agent adoption. Keys to agent adoption include picking an easy-to-use collaborative transaction management platform and employing the most effective training and persuasion strategies, leaders with Long & Foster Real Estate, Pacific Union International, Paragon Real Estate and Berkeley Hills Realty say. "The simplicity of the system (you're bringing on board) is important," said Cindy Ariosa, a regional vice president who manages 40 offices and close to 3,000 agents for Long & Foster. According to Real Trends data, Long & Foster is the third-largest brokerage in the U.S. based on 2012 closed transactions. Ariosa said Long & Foster built a proprietary transaction management platform...