Tech firm develops ‘Swiss army knife’ of real estate apps

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Blueroof360, a real estate technology firm that offers custom Web design, multiple listing service search and lead management systems, has developed a new productivity tool that features a native application as its centerpiece. The blueQub app will be available next month and aims to be a one-stop utility app for real estate agents working in the field. BlueQub will be available for both iOS and Android, and the platform includes a synchronized desktop client as well. According to Greg Tracy, president of Blueroof360, the service was developed by Realtors, for Realtors. Creating a "Swiss army knife" type of real estate app is a challenge, particularly when developing a product to be utilized by both real estate professionals and their clients. Tracy stated that design and usability was a major priority. "One of the most important considerations about blueQub is its design and ease of use. It’s intuitive because it wasn’t developed by a group of tech guys. It has been creat...