Chicago-area brokerage Baird & Warner has launched an advertising campaign with Internet radio broadcaster Pandora targeting not only buyers and sellers, but prospective agents.

Two of the four Internet radio spots that began airing today are focused on favorable market conditions for homebuyers and sellers, and the others target listeners who may be interested in a career in real estate, the brokerage said.

“When we launched our innovative brand leadership campaign in 2012, it was a major departure from the status quo in the real estate industry,” said Steve Baird, president and CEO of Baird & Warner, in a statement. “Our new series of ads have been seen across a variety of media throughout 2013, and these Pandora Internet radio spots are the next step in delivering the message through leading online and mobile channels.”

The spots will rotate through Oct. 14. Advertising connected with Baird & Warner’s “brand leadership campaign” has also appeared on Chicago Transit Authority buses, billboards, online and print outlets.

Last summer, franchisor Century 21 Real Estate LLC launched an ad campaign on Pandora, and also created its own station.

At the time, Century 21 said Pandora accounted for nearly 70 percent of all Internet radio listening in the U.S.

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