Technology

Startup ReelAgent launches video-based agent referral network

Agents link profiles to ZIP codes and develop referral agreements within the platform

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A vast majority of homebuyers use the Internet to shop for homes, but just a handful find their agent online, a discrepancy that many think won't hold. That disjunct inspired realtor.com's bold experiment with AgentMatch, which let consumers in two test markets search for agents based on productivity statistics like the number of listings represented, homes sold, and list-to-sales-price ratios. The dearth of opportunities for consumers to connect with agents online also inspired Austin, Texas-based startup ReelAgent to develop an agent-to-agent referral network based on video. ReelAgent conducted a soft launch in November. For now, ReelAgent founder and CEO Steven Senter said, the company is building the network as a place where agents, through video, can get to know and trust agents in other areas, building foundations for referral relationships. Once it builds up a solid stable of agents in a market, the firm wants to expand its focus to consumers, Senter said. The Nation...