NEW YORK — Cyril Maurel, ERA France’s director of information and Internet, says the brand has the most popular real estate-related Facebook page in France with more than 30,000 “likes,” thanks to a gaming campaign that helped boost the brand’s profile on the social network.

Since focusing on Facebook, Maurel says, the brand of 350 brokers and 1,200 agents in France has grown traffic to its website from Facebook tenfold.

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