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What we value in US is not the same as in other countries

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Editor's note: This is Part 2 of a four-part series. Read Part 1. How does the American buying code differ from that of other countries? Today’s column has a quick quiz to help you identify the key values that differentiate buyers and sellers from different countries. Part 1 of this series examined the characteristics that make American buyers unique. This included the notion that bigger is better, independence and individuality are core values, and that Americans want a safe place to retreat from the stress of modern life. To see how well you recognize important key differentiators between the United States and other countries, take the quiz below: 1. In this country, class matters, but never ask about a person’s profession. In terms of their cars and their houses, they like them “fully loaded.” They are detached, unimpressed with status, and find staring at strangers to be intrusive. 2. Family and machismo are the two dominant cultural values. 3. The primary...