Real estate network and blog host ActiveRain has launched a website redesign the company says will improve the odds of agents who use the site connecting with potential clients through blogs and articles, thanks to improved search engine optimization, social media sharing tools, and a navigation header that highlights popular content.

ActiveRain said the redesign was informed by input from Market Leader, a provider of marketing solutions for real estate brokers and agents, which acquired a majority interest in ActiveRain in 2010. Market Leader was, in turn, acquired by Trulia last year.

Trulia claims ActiveRain currently has more than 250,000 members who collectively create about 1,000 blog posts per day.

ActiveRain updated user profile pages last summer to include Facebook-like header images and profile photos, customizable call-to-action widgets, and the ability to list up to six secondary markets per user.

The redesigned blog and article formats unveiled this week bring agent contact info to the forefront on individual blog posts and streamline agent blog pages. Trulia spokesman Matt Flegal said virtual business cards and calls to action that reside on the right side of ActiveRain blog posts were redesigned with more space and larger images to make them more attractive to readers.

The Inman News educational content channel, InmanNext, began republishing selected blog posts from ActiveRain in November.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription