Arizona Regional MLS to help brokers feed listings directly to Trulia

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Trulia has signed a data license with the U.S.'s sixth-largest multiple listing service, Arizona Regional MLS, giving the MLS' member brokers the ability to send their listings directly to the portal through the MLS platform. The ability to send listings to Trulia through an MLS is helpful to smaller brokerages who may lack the tech infrastructure to syndicate their feeds to the portal themselves, Trulia spokesman Matt Flegal told Inman News. Brokers can also syndicate listings to third-party portals like Zillow and Trulia through "syndicators" like ListHub and Point2. The deal Trulia has reached with ARMLS and others eliminates the need for such middlemen. ListHub is owned by operator Move Inc., a competitor of Zillow and Trulia. ARMLS and its 30,000 subscribers join more than 60 MLSs that partner with Trulia, including a handful who provide complete, direct feeds to the portal. MLSs providing direct feeds to Trulia include the Houston Association of Realtors,...