Brokerage

‘Coming soon’ listing strategies are so last year

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I know I am supposed to be all excited about Zillow’s "Coming Soon" feature, but I am not. For the past two years the inventory of homes for sale was tight, and “coming soon” listings created some excitement. But now times are changing, at least in my local market. As the inventory of homes continues to grow, coming soon is starting to sound like a sleazy sales pitch. Hello, 2013 just called and they want their marketing strategy back. A couple of years before Zillow introduced the new "Coming Soon" feature, real estate agents were putting out lawn signs indicating that the home would soon be on the market. Those agents were able to tap into the group of desperate homebuyers competing with one another over too few homes for sale. The agents told the homeowners that they were providing this amazing service by prelisting the home. At the same time, the calls that came in from interested buyers either became new leads or buyers the listing agent could work with so he ...