Last year, PR firm Weber-Shandwick and consumer opinion research firm KRC Research did a study on consumer satisfaction with the online experience of various industries. Not surprisingly, health care, government services and insurance all ranked in the bottom quartile. What ranked lower? Real estate.
While the agent review debate wages on, there is one simple step that every agent and brokerage can take to significantly raise client satisfaction to a 95 percent or higher level. That step is to send a post-closing survey to your clients on every transaction.