The big real estate search sites — Zillow, Trulia, realtor.com and homes.com — attract tens of millions of visitors every month, and real estate brokers and agents are paying big dollars for the leads the portals generate.

Some who know the game best share the tips, tricks and power plays that make online leads worth the time and money you invest. Katie Lance moderates a discussion with Mark Choey, co-founder and partner, Climb Real Estate Group; Realtor Tristan Ahumada of Keller Williams Westlake Village; Eric Boyenga, broker-owner, The Boyenga Team of Intero Real Estate Services; and Katie Maxwell, managing broker, Intero Real Estate Services.

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