MLS & Associations

Where an MLS sees free leads for members, some brokers see competition

Large brokers withholding listings from MLS PIN's new public-facing website

The largest multiple listing service in New England has rolled out a public-facing listing site with the participation of most, but not all, of its broker members. Shrewsbury, Massachusetts-based Multiple Listing Service, Property Information Network (MLS PIN) launched the site, mlspinhomes.com, in October with the aim of providing its members with free leads. "It is something that a number of our members have been asking for over the years," said MLS PIN President and CEO Kathy Condon. "I think a lot of them are just sick and tired of having to pay for leads from any of the sites that they syndicate listings to and if this was going to be something that we could assist them with it was worth a try." MLS PIN has nearly 32,000 members and, unlike many MLSs across the country, is broker-owned, not association-owned. MLS PIN's largest shareholder, Coldwell Banker Residential Brokerage, and independent brokerage William Raveis Real Estate were among the firms that chose not ...