Heather Elias: ‘It’s the quality of the connections that matters’

A social media Q&A with the vice president of industry engagement at Century 21 Redwood Realty

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Age: 41 Years in real estate: 10 Job title: Vice president of industry engagement at Century 21 Redwood Realty Location: Northern Virginia Hours per week spent on social media: Not as many as when I was with NAR! :) Social media accounts: Facebook, LinkedIn, Twitter, Instagram, YouTube and Pinterest (in order of time spent) Target demographic: My sphere of influence Average number of posts per day: Depending on the day, between five and 10 Which social channels do you work more? I use each one for a different purpose. Since I'm not managing social channels or trying to bring in new clients, my use of Facebook and Twitter is to maintain and strengthen my relationships with my sphere of influence. I will confess that Facebook is more for personal use and "digital scrapbooking" than anything else now. Our family and friends are spread across the country, and Facebook allows them to keep up with everything going on with us. Twitter is a conversation enab...