Brokerage

RealtyTrac signs big South Florida firm to broker network

With The Keyes Company on board, network now includes 9 firms

Listings pooled by real estate brokers in South Florida will soon be showing up in searches on realtytrac.com, with RealtyTrac sending the leads they generate to the newest member of its referral network, The Keyes Company. Joining the network makes The Keyes Company -- which has 35 offices and more than 2,200 agents in Miami-Dade, Broward, Palm Beach, Martin St. Lucie and Volusia counties -- RealtyTrac’s "expert industry source" for the region in market reports the data aggregator generates for the news media. Like other partner brokerages, The Keyes Company has signed up for a year and pays RealtyTrac to be part of the network, RealtyTrac spokeswoman Ginny Walker told Inman. RealtyTrac signs partner brokerages on an exclusive basis in each market, promising media exposure, market data and leads to partner brokerages. The network currently includes nine brokerages, Walker said. In addition to getting leads from their listings on realtytrac.com, partner brokerages recei...