Brokerage

In real estate, does size matter?

Being large is often a result of being good, but the Web has turned the tables

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

You can stop snickering now. I am referring to brokerage size. Our industry is changing at an astonishing and unprecedented rate. Behemoths are waging battles over data; established national brands are being overhauled; and it seems like every day, some new startup claims it will change the way real estate is sold. While no one can tell you exactly what the future will hold, we can all agree it will look different than it does today. But even though we acknowledge that Zillow and Trulia (and realtor.com … and Internet data exchanges … and Warren Buffett … and Rupert Murdoch) are changing how the game is played, have agents changed how they choose brokerages? When the recruiting email arrives promising a better split or a new office opens right around the corner, are we valuing the merits of the brokerage correctly? Should we leave our independent company and join the national franchise with the convention in Las Vegas and the all-star panel of speakers? Or should we joi...